CloudBig Data
CloudBig Data

OPTUMERA™

Put Your Shoppers in the Driver's Seat

Our digital merchandising suite fuels sales by creating personalized, cross-channel shopping experiences.

Challenge

Today’s demanding shopper, thinning margin, ubiquitous competition, and ever changing macroeconomic landscape puts a lot of pressure on how retailers need to merchandise and supply products. In this era, retailers need re-imagine themselves to be agile and recalibrate strategy with deep insights in run-time, as things change to drive profitability and customer satisfaction.

Our Solution

TCS’ Optumera™ is a Digital Merchandising Suite that harnesses the power of Big Data analytics, and prescriptive algorithms to respond to evolving consumer and market trends. 

Here are some of our key capabilities:

  • Optumera™ Macro Space Optimization: Leverages over 500 data sources with advanced algorithms to localize and right-size store space categories and simulate store space changes to de-risk expensive investments

  • Optumera™ Omni-Channel Assortment and Analytics: Analyses shopper behavior, missions, trips, decision hierarchies, demand transfer, preferences and affinities to identify missing opportunity and create the right mix across channels.

  • Optumera™ Competitive Pricing: Applies real-time computational intelligence to track and pre-empt competitor’s prices, assortment and inventory across channels to enables retailers to create winning competitive strategies

  • Optumera™ Recognyze: Leverages computer vision and artificial intelligence to align with customer expectations and enhance shelf performance and in store shelf execution

  • Optumera™ Concept to Contract: Helps fashion retailers to ideate, collaborate and negotiate with vendors, merchants, designers, fashionistas, and shoppers.

Some of the companies that experienced our tours

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